[New Launch] Nearly 6,000 Visitors at Preview! Why Is Dunearn House Drawing So Much Interest?

First Residential Launch at Turf City! Dunearn House Draws Nearly 6,000 Preview Visitors over Debut Weekend, Official Launch on 25 July

As the first private residential project to be unveiled under the Bukit Timah Turf City master plan, Dunearn House has seen a robust market response since opening its showflat on 10 July.

According to figures released jointly by the consortium comprising Frasers Property, CSC Land Group, and Sekisui House, the project drew around 5,900 visitors as of 6 pm on its first preview weekend (12 July), reflecting strong market interest in the growth potential of this brand-new residential precinct.

The project will officially launch for sale on 25 July.

Why Is Dunearn House Attracting So Much Attention?

The biggest draw of Dunearn House goes beyond its coveted Bukit Timah address. Crucially, it marks the pioneering private residential development within the wider Turf City transformation.

For many homebuyers, this translates to enjoying a clear "first-mover advantage".

As the entire Turf City enclave progressively takes shape into a vibrant new residential community, early buyers stand to benefit from long-term capital appreciation driven by the precinct's overarching rejuvenation.

Consequently, in addition to owner-occupiers, many investors are equally bullish on the development's future growth potential.

According to the developers, prospective buyers visiting during the preview weekend included:

Residents from Bukit Timah and surrounding neighbourhoods

Families prioritising proximity to prestigious schools

Owner-occupiers seeking a lifestyle close to nature

Long-term investors confident in the precinct's future transformation

Project Overview

Dunearn House is a 99-year leasehold private residential development located in prime District 11.

The project comprises three 10-storey blocks and two 19-storey towers, offering a total of 380 residential units.

Unit layouts range across two-, three-, and four-bedroom configurations, catering to diverse lifestyle and family needs.

The development is slated to obtain its Temporary Occupation Permit (TOP) by end-2030.

Pricing Revealed: From $2,799 psf

The developers have released indicative pricing across various unit types:

2-Bedroom Units

Size: 527–678 sq ft

Price: From S$1.475M

Starting PSF: S$2,799 psf

3-Bedroom Units

Size: 872–1,001 sq ft

Price: From S$2.597M

Starting PSF: S$2,978 psf

4-Bedroom Units

Size: 1,184–1,378 sq ft

Price: From S$3.588M

Starting PSF: S$3,030 psf

Notably, the per-square-foot (psf) price for four-bedroom units is higher than that of smaller configurations.

Addressing this, Wong Yang Min, Senior Director of Development Management at Frasers Property Singapore, shared that larger units are fitted with higher specifications and premium luxury positioning, meaning pricing reflects not only larger floorplates but also the added value of an elevated product finish.

Dual-MRT Connectivity & Encircled by Top Schools

In terms of public transit, Dunearn House is strategically positioned between two Downtown Line MRT stations:

Approximately a 4-minute walk to Sixth Avenue MRT

Approximately a 7-minute walk to King Albert Park MRT

Future residents will not only enjoy seamless connectivity, but will also benefit from Bukit Timah's established amenities and prestigious educational belt.

Is the Pricing Competitive?

The previous new launch in the immediate Bukit Timah vicinity was Fourth Avenue Residences back in 2019.

At that time, launch prices started from around S$2,200 psf.

By comparison, Dunearn House starts from S$2,799 psf.

The developer noted that pricing benchmarked recent Core Central Region (CCR) new launch transactions over the past year, aiming to keep prices competitive and provide an attractive entry point for buyers looking to enter the prime Bukit Timah market.

Why the Developers Remain Bullish on the Market

Despite ongoing global macroeconomic uncertainties, the developers maintain strong confidence in the local market.

Wong noted that Singapore's overall unsold inventory stands at roughly 2.1 years of supply, indicating healthy market dynamics, complemented by the government's calibrated management of the Government Land Sales (GLS) pipeline.

Furthermore, while more residential parcels will progressively be rolled out across Turf City, the developers believe this will not diminish Dunearn House's competitive edge.

This is because the site for Dunearn House was secured in mid-2025, whereas the tender for the second residential plot only concluded this April, granting the project an approximate one-year first-mover lead.

Will Subsequent Launches Command Higher Prices?

Market watchers widely anticipate that subsequent new launches in the precinct are likely to command higher price tags.

The winning land bid for the adjacent second residential site came in around S$215 psf ppr higher than that of Dunearn House.

Assuming comparable product specifications, future project launches could theoretically be priced up to 25% higher than Dunearn House.

This suggests Dunearn House could offer a notable pricing advantage for buyers looking to take an early position in Turf City's rejuvenation.

Who Is Dunearn House Best Suited For?

According to the developers, different unit configurations cater to specific buyer profiles.

Two-bedroom and standard three-bedroom units are primarily tailored for upgraders aiming to move into the prestigious Bukit Timah lifestyle enclave.

Meanwhile, the larger premium three- and four-bedroom residences appeal mainly to:

Neighbouring residents looking to upgrade

Landed property owners seeking right-sized, modern luxury living

Multi-generational families

The unit mix across the development stands at:

2-bedroom units: 46%

3- and 4-bedroom units: 54%

This highlights a development clearly anchored towards family-oriented purchasers.

Conclusion: A New Era Dawns for Turf City

As the maiden private residential development under the Bukit Timah Turf City master plan, Dunearn House blends a mature prime address, dual-MRT accessibility, and an enviable school network with long-term capital growth backed by urban renewal.

With close to 6,000 visitors drawn to its debut preview weekend alone, the robust reception underscores tremendous market interest in this burgeoning residential precinct.

For owner-occupiers, upgraders, and forward-looking investors looking to secure an early stake in Turf City's transformation, Dunearn House stands out as one of the most compelling CCR new launches to watch in the second half of the year.