[New Launch] A Long-Awaited Boost for CCR: Dunearn House Sells 56% Over Launch Weekend, Driven by Family Buyers

Dunearn House Sells 56% of Units Over Launch Weekend, Marking a Stellar Start for Bukit Timah Turf City

Dunearn House, a brand-new residential development in prime District 11's Bukit Timah, was officially launched on 25–26 July, achieving an impressive set of launch results.

Jointly developed by Frasers Property, CSC Land Group, and Sekisui House, the project moved 212 units over its launch weekend—representing 56% of its 380 total units—at an average transacted price of approximately $3,140 per square foot (psf).

In terms of buyer demographics, Singapore citizens accounted for 86% of purchasers, while Permanent Residents (PRs) from China, Indonesia, Malaysia, and South Korea made up 13%. Foreign buyers, including purchasers from the United States, made up the remaining 1%.

Entry Prices

Dunearn House offers a mix of two- to four-bedroom units, with launch prices starting from:

Two-bedroom (527–678 sq ft): from $1.475 million

Three-bedroom (872–1,001 sq ft): from $2.597 million

Four-bedroom (1,184–1,378 sq ft): from $3.588 million

As a 99-year leasehold development, Dunearn House is also the very first private residential project under the future Bukit Timah Turf City redevelopment master plan.

The entire Turf City precinct is envisioned to transform into a vibrant new neighbourhood with 15,000 to 20,000 residential homes spanning both private and public housing.

The developers noted that the enthusiastic market response reflects buyers' confidence in well-designed homes nestled in prime District 11 that boast compelling long-term capital appreciation potential.

Buyers were primarily families seeking to reside in Bukit Timah near top-tier schools and green corridors, alongside long-term investors bullish on the precinct’s future transformation.

Injecting Much-Needed Momentum into the CCR Market

The launch of Dunearn House comes after a relatively quiet spell in the Core Central Region (CCR) market.

In the second quarter of the year, there were no major new project launches in the CCR, with only 70 units transacted across the quarter—a sharp drop compared to Q1, which saw 701 units launched and 697 units sold.

As such, Dunearn House is the first major private residential launch in the CCR for the second half of 2026, successfully injecting fresh transaction momentum into the high-end segment.

Many buyers hold a deep affinity for Bukit Timah, having grown up or studied in the area, fostering a natural attachment to the precinct.

With the redevelopment of Turf City officially underway, this marks one of the most transformative urban renewal undertakings in Bukit Timah in recent history.

Around 80% of Transacted Units Priced Below $3.5M

Notably, approximately 79% of transacted units had total purchase prices below $3.5 million.

This fits squarely into the current "sweet spot" of CCR demand.

While Dunearn House averaged around $3,140 psf, this is only about 5% higher than several Rest of Central Region (RCR) launches that have already crossed the $3,000 psf threshold this year.

For buyers looking to secure a prime CCR home at pricing close to RCR levels, the value proposition proved exceptionally attractive.

Family-Sized Layouts Prove Most Popular

Sales figures indicate that demand was predominantly driven by owner-occupier families, who placed a premium on efficient, functional, and flexible layouts.

Key breakdown highlights include:

Three-bedroom units: 100% sold

Three-bedroom Flexi units: 100% sold

Three-bedroom + Study: 18 units sold (out of 20)

Standard four-bedroom units: 89% sold

Two-bedroom + Study: 43 units sold (out of 59), representing a 73% take-up rate

Layouts featuring a study or flexi space enjoyed particularly strong uptake, as they cater to work-from-home arrangements, study spaces, or versatile living needs.

These unit configurations fall mainly within the $2 million to $3.8 million price bracket, which precisely aligns with current mainstream market budgets.

Young Families Emerge as Key Buyers

The sales gallery saw a strong presence of younger buyers accompanied by their parents. Many families provided financial backing to help their children secure a two-bedroom + Study or three-bedroom unit, buoyed by confidence in Bukit Timah's enduring long-term value.

Purchasers broadly originated from:

Owner-occupier families already living in Bukit Timah, Holland Village, and the wider Central West region;

Owners of nearby landed properties and condominiums looking to upgrade or right-size while remaining within their familiar lifestyle enclave;

HDB upgraders from adjacent mature estates, such as Queenstown.

Data reveals that in the first half of 2026 alone, Queenstown recorded 120 million-dollar HDB resale transactions—already approaching the bulk of last year's full-year total of 173 deals—providing these homeowners with substantial capital to step up into private housing.

First-Mover Advantage as Maiden Turf City Project

As the pioneer private residential launch within the overarching Turf City master plan, the "first-mover advantage" served as a major draw for prospective buyers.

The development offers enviable accessibility, situated within easy reach of:

Sixth Avenue MRT station

The upcoming Cross Island Line Turf City MRT station

Furthermore, it stands as one of the tallest residential developments in the immediate vicinity, commanding sweeping views over extensive Good Class Bungalow (GCB) enclaves and lush greenery.

Bukit Timah Resale Market Demonstrates Continued Strength

Data shows that between 2021 and 2025, median resale condominium prices in the Bukit Timah planning area rose from $1,419 psf to $1,966 psf—a cumulative gain of 38.5%.

By comparison, the broader CCR recorded a 16.3% increase over the same period.

This underscores that Bukit Timah's residential market has exhibited far greater resilience than the CCR as a whole, reaffirming the enduring, steadfast appeal of this established prime enclave.

Rare New 99-Year Leasehold Supply in Seven Years

Bukit Timah has traditionally been dominated by landed housing and freehold condominiums.

Since 2010, the area has seen only about 3,402 units introduced across 99-year leasehold developments, and prior to this launch, had not seen a single new 99-year leasehold project in seven years since 2019.

This prolonged scarcity of leasehold supply is another key factor underpinning the launch's robust demand.

Key benchmark projects in the immediate precinct include:

Fourth Avenue Residences (launched in 2019)

Recent transactions this year include:

Two-bedroom (646 sq ft): $1.38 million ($2,137 psf)

Three-bedroom + Study (1,109 sq ft): $3.16 million ($2,849 psf)

Royalgreen (Freehold)

Recent transactions include:

Two-bedroom: $1.73 million ($2,592 psf)

Three-bedroom (1,076 sq ft): $3.15 million ($2,926 psf)

A prolonged drought of fresh supply, coupled with escalating land costs in recent years, has prompted many buyers to enter the market earlier.

Currently, residential land parcels in the RCR typically command land rates of $1,400 to $1,500 psf ppr, whereas CCR land parcels routinely exceed $1,600 psf ppr, with some even surpassing $1,800 psf ppr.

Having secured its site at a comparatively competitive land rate, Dunearn House was perceived by buyers as an appealing window of opportunity before future launch prices climb further.

Proximity to Prestigious Schools Remains a Lasting Competitive Edge

Educational institutions have always been one of Bukit Timah’s core lifestyle draws.

Dunearn House sits close to a cluster of premier primary schools, including:

Nanyang Primary School

Methodist Girls' School (Primary)

Raffles Girls' Primary School

While lifestyle trends fluctuate, family schooling needs span over a decade. Consequently, school catchment demand remains an evergreen pillar supporting Bukit Timah property values.

Many families plan to base their everyday lives within the Bukit Timah ecosystem throughout their children's formative education, offering fundamental support to long-term capital preservation.

Market Outlook

Dunearn House’s 56% launch weekend take-up not only sets a promising precedent for Turf City’s long-term evolution, but also delivers an invigorating boost to a relatively quiet CCR market.

Sales data clearly indicates that demand was led by local families, owner-occupiers, and upgraders, rather than heavily relying on speculative foreign capital.

At the same time, Bukit Timah's enduring top-school network, established living amenities, limited new supply pipeline, and the sweeping 15,000 to 20,000-home Turf City master plan collectively underpin the area's robust future prospects.

With the arrival of the traditional Hungry Ghost Festival month, market activity is expected to taper off temporarily. However, industry watchers anticipate that momentum will pick up from mid-September onwards, as a slate of upcoming launches—including Amberwood at Holland, Lucerne Grand, and The Thomson Reserve—gears up to drive the next wave of buying activity across Singapore's new home market.