Great World Residences Unveils Fresh Look, Redefining Premium Serviced Living

Amid the evolving demands of modern urban living and travel, Great World Residences (formerly Great World Serviced Apartments), located within the prime Orchard precinct, has officially completed a comprehensive asset enhancement initiative alongside a full brand repositioning, ushering in a fresh chapter of contemporary city living.

This transformation is more than just a physical revamp; it marks a strategic shift in philosophy—transitioning from transient "short stays" to an integrated "lifestyle" experience.

From a Place to Stay to a Vibrant Community

Embarking on its revamp in 2019 led by an in-house design team, Great World Residences was redesigned around the core ethos of seamlessly integrating "live, work, and play". Today, its brand-new look is officially unveiled, featuring extensive upgrades across its living spaces, amenities, and bespoke hospitality services.

The residents' lounge has been transformed into a co-working lounge equipped with a self-service Starbucks coffee kiosk, catering to the growing normalisation of remote and agile working among mobile professionals.

Business travel is no longer just about finding a room for the night; travellers now seek an environment where they can genuinely live, work, and connect.

Catering to Extended Stays: Family-Friendly, Pet-Friendly, and Personalised

Great World Residences currently offers 304 units, ranging from 800 sq ft one-bedroom apartments to expansive 2,200 sq ft four-bedroom suites. With a minimum stay requirement of seven nights, its primary clientele includes expatriates from multinational corporations (MNCs), particularly across the technology, finance, maritime, and FMCG sectors.

Departing from traditional corporate lodging trends, an increasing number of residents are relocating with their families and pets. In response, Great World Residences provides thoughtful family amenities—including high chairs, children's tableware, and cots. Select units are also fitted with convertible single Murphy beds that double as study desks for children or private workspaces.

With many guests on long-term project assignments or overseas postings, average stays have extended from several weeks to well over a year. The developer aims to create a welcoming space where residents can live, thrive, and truly feel at home.

More Homely than a Hotel, More Seamless than Traditional Renting

Current indicative monthly rental rates are as follows:

Two-bedroom: from S$10,800
Three-bedroom: from S$13,800

Compared to conventional hotels, serviced residences offer distinct advantages in terms of generous layouts, domestic amenities, and flexibility, while bypassing the cumbersome leases of traditional private rentals—making them the ideal solution for premium mid-to-long-term stays.

Every apartment comes fully fitted with a well-equipped kitchen, high-speed Wi-Fi, and home appliances, providing a seamless "move-in ready" experience.

Direct Connection to the Mall, Unmatched Urban Convenience

Nestled within the Great World mixed-use integrated development—which brings together a shopping mall, two prime office towers, and serviced residences—the property enjoys direct underground access to Great World MRT station on the Thomson-East Coast Line (TEL), and sits just minutes away from vibrant lifestyle precincts like Robertson Quay, Clarke Quay, and Tiong Bahru.

Residents also enjoy exclusive privileges and discounts at selected retail tenants within Great World mall, embracing the ultimate integrated lifestyle.

Brand Repositioning as a Launchpad for Future Growth

As part of its refreshed brand strategy, Great World Residences stands as the flagship asset of the group's hospitality portfolio, with active plans to expand across Singapore and Malaysia.

Backed by over 25 years of operational expertise, the developer sees this as the opportune moment to scale its management model to new locations. However, there are no immediate plans to enter the long-stay residential market requiring minimum three-month leases; with over 60% of guests staying under three months, longer lock-in periods could restrict its core demographic.

From a Hotel Alternative to the Preferred Choice for Global Nomads

As guest expectations diversify, Great World Residences is no longer just an intermediate alternative to hotels; it offers a true way of living—providing globally mobile professionals with a home away from home.